Agla men el Yaqout

Art direction

Agla men el Yaqout

Art direction bathed in candle-warm light, composing an intimate world more precious than any jewel.

Design philosophy

More precious than ruby

Light is the first emotion on any set. Warm, amber shadows gather around the scene and give each object the feeling of a keepsake. The world built for the screen is small, intimate and held like a treasure.

ahmed mekky
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music clip
art direction

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The central idea

Designed as one complete experience.