Wafet Naset Zaman

Art direction

Wafet Naset Zaman

Art direction for a music clip, blending bold colour and nostalgia into a joyful, street-wise world.

Design philosophy

Yesterday, in full colour

Nostalgia is never really about the past, but about how we wish to feel now. Vivid hues, expressive wardrobe and rich backdrops send the clip's spirit straight to the eye. Memory and celebration meet on screen, and neither looks old.

ahmed mekky
—
music clip
art direction

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The central idea

Designed as one complete experience.