Da Kalam

Art direction

Da Kalam

Art direction for a television show, where a bold visual identity gives conversation a stage of its own.

Design philosophy

A stage for the spoken word

Words travel further when they are given a world to live in. Vivid colour and a strong graphic presence shape the identity of the show, so that it is recognised at a single glance. Art direction, here, is the art of making talk visible.

sally wally
—
art direction
tv show

03

01 / 08
01 / 08
02 / 08
03 / 08
04 / 08
05 / 08
06 / 08
07 / 08
08 / 08

The central idea

Designed as one complete experience.