El Nas Alwan

Art direction

El Nas Alwan

Art direction for a television show, where sculptural typography celebrates the many colours of people.

Design philosophy

Every person, a colour

No two lives share the same shade, and that is the beauty of them. Soft, dimensional Arabic lettering carries the show's title like a sculpted object, playful and warm. The visual identity becomes a small celebration of human difference.

omg
800 m²
tv show
art direction

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The central idea

Designed as one complete experience.