Sad Rad

Art direction

Sad Rad

Art direction full of colour and playful energy, composing a world where wit can take the lead.

Design philosophy

Colour as a sense of humour

Comedy is a matter of timing, and so is colour. Bright contrasts and lively composition give the work a rhythm of its own, catching the eye and promising fun. Joy is treated here as a serious design decision.

screen 2000 plus
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Completed
Studio Archive

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The central idea

Designed as one complete experience.